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Sept. 2014

LONG LIVE THE ROADSTER.

Mazda kept the dream alive with the introduction of the first MX-5 Miata in 1989...25 years later, the dream lives on.

Meet the all-new 2016 Mazda MX-5 Miata, and be prepared to be amazed!






 

 

 
Watch the video here:
https://www.youtube.com/watch?v=Ze5GPxABcMs

...and just for fun, a word from Jay Leno about the Mazda MX-5 Miata!
https://www.youtube.com/watch?v=g1qgtCt1jG0

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Feb. 2014

KBB awards Mazda for Top Brand in 2014 5-year Cost to Own category!

Click here for full story: Mazda Top Brand

 

 

 




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Feb. 20, 2014
Both our dealerships, Tustin Mazda and Huntington Beach Mazda earn the GOLD CUP award from Mazda!

From the Orange County Business Journal:

Huntington Beach Mazda and Tu
stin Mazda were among 16 dealerships in the state to receive the 2014 Mazda Gold Cup award.

Gold Cup is the "highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer satisfaction," according to Irvine-based Mazda North American Operations.

"Mazda is proud to reward our top-performing dealerships every year, for their focus and dedication to providing the best sales and service experience in the industry," Mazda Chief Executive Jim O'Sullivan said in a news release. "We congratulate each dealer on their great achievement."

This year's award was given to 125 dealers out of 700 nationwide.







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Nov. 22, 2013


From Nov 25, 2013 -Jan 2, 2014...Drive for Good!

The Mazda Drive for Good Event is a six-week long  event promoting

 everything the Mazda family is doing to give back to our communities!

THE IDEA:

  • You take a Mazda for a test-drive, and we'll pledge an hour of our time to a local worthy cause.
  • Purchase or lease any new Mazda vehicle, and we'll donate $100 to a select national or local charity.

Driving a Mazda is believing

and we believe in supporting our communities.




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Nov.19, 2013

Best time EVER...!!
 

Our thanks to Second Harvest, Irvine for opening their warehouse doors to us on Tuesday, Nov. 19, 2013.

OC Auto Team employees, from all three of our locations, Tustin Mazda, HB Mazda and Tustin Hyundai, packed hundreds of pounds of produce and had a blast doing it!

One of our most rewarding projects!  We encourage all local businesses to round up some employees and help feed our hungry! Go to http://feedoc.org/and see how you and your team can make a difference!











http://feedoc.org/

The 2014 Mazda3 is on the ground and on our lots!



 Sept. 2, 2013

Visit us at Huntington Beach or Tustin Mazda to test drive this re-vamped Mazda favorite!  The press is amazing on the 2014 Mazda3, and we predict, you, too, will be amazed at the quality, style and affordability of this beloved "new" Mazda3!

First Drive, Autoblog.com-  "The 2014 Mazda3 is a treat to drive and remains the best drivers car in its class". 

Consumer Reports-  "Redesigned 2014 Mazda3 keeps the fun, ratchets up technology." 

Car and Driver-  "The all new 2014 Maza3 is good-the rest of the segment better watch their backs."

MotorTrend-  "2014 Mazda3...Game On!"

KBB (Kelley Blue Book)-  "2014 Mazda3 is bolder, better and even cooler!"



'Promise' Guides OC Auto Team

OC Register Job Search

Career Blog

July 15, 2013

By Bill Quinnan

For O.C. Register Special Sections

Something about John Patterson's leadership style has generated a lot of attention over the years. As president and owner of OC Auto Team, Patterson was recognized by the Orange County Register as a top leader among small companies in 2009. He was a regional semifinalist for the Ernst & Young Entrepreneur of the Year award in 2011. He has been profiled as a business leader in OC Metro's "How It's Done" blog, on the "Behind the Brand" television series and on OCbizblog.com.

Founded in 2004, John Patterson's OC Auto Team includes Huntington Beach Mazda, Tustin Hyundai and Tustin Mazda. The dealership has been named to the Orange County Register's Top Workplaces list consistently since 2008 and has earned a reputation as an award-winning, customer-service focused company.

In an interview for the "Behind the Brand" series, Patterson noted that some of his business's success had to do with timing ? borrowing capital to launch a new car dealership was much easier to do in 2003 and 2004 than it would have been a few years later. Also important was his modest lifestyle, which has enabled him to put more money back into his business.

"I think that when our employees and our teammates see that all the capital is going back into the business, then they have a degree of confidence that we're going to build a business the right way," he said in the interview.

Patterson began his business venture with the Tustin Mazda dealership, adding Huntington Beach Mazda in 2007 and Tustin Hyundai in 2010. He believes that allowing each dealership a few years to grow before adding new locations was also important to the long-term success of his business.

A key component of Patterson's leadership of OC Auto Team is contained in what he has defined as the "Patterson Team Promise":

"Every day, every customer, every experience, we promise to

  • Provide engaged employees
  • Be customer advocates
  • Support our community
  • Build a long-term vision"

"The first (component) is engaged employees," Patterson explained in a company video. "I don't think we that could provide service for anyone unless we've got employees that are engaged with each other, and engaged with our customers, and provide an environment where it appears they are enjoying to work."

Keeping employees engaged includes infusing an element of fun into the workplace through such events as its annual Christmas party, known for its extravagance.

Being customer advocates, according to Patterson, means making sure that every customer's experience at the dealership is a positive one, which in turn builds customer loyalty.

"We want to make sure that we're taking care of them today, tomorrow, next year, five years from now, and so on and so forth," he said. "That's critical for us, that our customers know that it is a long-term loyalty proposition that we look at with every guest."

Supporting the community has been a top priority for the dealership. According to OC Auto Team, a charitable donation is made for every car sold at its locations. Patterson's long-term goal is to have donated $1 million by the time he and his employees celebrate their 10-year anniversary in 2014, which the company is well on its way to achieving.

"We donate over $100,000 every year to key charities in Orange County," he noted. These include Children's Hospital of Orange County, Lighthouse Ministries, the Juvenile Diabetes Research Foundation, Pediatric Cancer Research Foundation, Hyundai Hope on Wheels and Mission Hospital.

Patterson has noted that the selection of charities has been influenced by issues that have affected people in his own life, as well as people in the lives of his employees.

"It's critical for to stay involved in the community, because, when the market had such a tough time in 2008 and 2009, a lot of car dealerships went out of business, but our community support has really come back and helped us weather a very strong time," he said.

Long-term vision is important at every decision-making level, Patterson explained, whether those decisions are being made by the company president, the sales team, dealership business administrators or lot porters.

"We don't want to be a dealership that's in business for a year or 18 months. We want to be a dealership that's in business for a long time."

Bill Quinnan is a freelance writer who lives in Orange County. Readers can send e-mail to him at bquinnan@sbcglobal.net. Bill cannot provide job leads.



Tustin Mazda wins Prestigious Gold Cup Award

83 Dealers Given Prestigious Award for the Second Year in a Row- 

IRVINE, Calif. (March 8, 2012) - Mazda North American Operations (MNAO) is proud to announce the winning dealerships of the 2012 Mazda Gold Cup.  This is the highest honor a dealer can receive from Mazda for their dedication to new vehicle sales and customer loyalty.

A total of 125 dealers were designated Gold Cup status, with 83 dealers winning this certification for the second year in a row. Dealers qualify for Gold Cup certification by meeting rigorous Mazda owner loyalty and new vehicle sales. Only dealerships that demand emphasis on retaining customers and increase new vehicle sales are given this prestigious award.

 "We are pleased that our dealer network shares our conviction for providing our customers with the best sales and service experience in the industry," explains Jim O'Sullivan, president and CEO of MNAO.  "Earning Mazda Gold Cup certification is a significant achievement, and we applaud the efforts of all of the dealership personnel who helped each dealership earn this award."

All authorized Mazda dealerships are eligible to participate in the Gold Cup program, but only a select number of them are awarded this high honor.  The qualifying period for the honor is January 4, 2011 through January 3, 2012.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

 


John Patterson's Dealerships wins Cal. Dealer of the Year!

OC Auto Team's Tustin Mazda and Tustin Hyundai Score Big With Consumers   Both Dealerships Win 2012 California State Dealer of the Year Award by DealerRater.com     TUSTIN, Calif. (Feb. xx, 2012) ? Two local auto dealerships, Tustin Mazda and Tustin Hyundai, were lauded for their outstanding customer service, each winning the 2012 California State Dealer of the Year award by DealerRater, an auto industry consumer rating and review website. Every dealership in the state of California qualifies for the award, and dealers within each brand are ranked against each other for the highest score.    "At each of our dealerships, we strive to treat each of our customers as if they were family," said John Patterson, president, OC Auto Team. "The fact that our customers' comments on DealerRater.com led to these awards means so much to all of here at OC Auto Team. The awards reaffirm our commitment to excellence as we continue our presence here in Orange County."   Through the DealerRater award program, a select number of car dealerships throughout the United States and Canada were awarded for outstanding customer satisfaction as expressed through customers' online reviews posted on DealerRater's website. The 2012 award winners demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.     "For the first time since initiating the Dealer of the Year Award Program in 2007, we have recognized top dealers in their brand category at the individual state level," said Chip Grueter, president at DealerRater. "With more than 41,000 dealerships in the running, it was a tight competition among many outstanding dealers throughout North America."   The PowerScore is determined using a Bayesian algorithm that factors the dealership's average DealerRater consumer rating and the total number of reviews written about the dealership during the 2011 calendar year.  The dealership must also have at least 25 new reviews written on DealerRater's web site during the previous calendar year and an average rating greater than 4.0, with 5.0 as the highest possible score.    According to recent studies, 84% of Americans say online evaluations have an influence on their decision to purchase a product/service, and 73% of car shoppers now consult online dealership reviews. With the growth of Internet use in the car shopping process over the past decade, reputation management has become a vital part of any dealership's marketing process.   About DealerRater DealerRater was founded in 2002 as the first car dealer review website worldwide.  With more than 500,000 people joining the DealerRater user community each month, DealerRater is the world's #1 online resource for anyone seeking third-party information on automobile dealerships. DealerRater features more than 41,000 U.S. and Canadian car dealers, and nearly 600,000 consumer reviews.   About OC Auto Team Founded in 2004, John Patterson's OC Auto Team has earned its reputation as an award-winning, customer service focused company and has been recognized by the Orange County Register as a Top Workplace for the past four consecutive years.  While meeting the customer's needs remains a top priority at OC Mazda, supporting the community goes hand-in-hand with that goal. A charitable donation is made for every car sold at all OC Auto Team locations. To date, more than $700,000 has been donated to local schools, churches and charities. Recently, Patterson was asked by the Juvenile Diabetes Research Foundation, Orange County Chapter to chair this year's Corporate Walk committee. Patterson's long range vision is to have donated $1 million by the time he and his employees celebrate their 10 year anniversary in 2014. 

The new Mazda CX52013 Mazda CX-5: The crossover could make you a pushover  

By Warren Brown, Published: March 16 | 7:15 PM The Washington Post I've found the perfect urban wagon for young couples and families. It's also ideal for empty-nesters, a vehicle that respects the limits of their retirement incomes without boring them to death on the road. Meet the 2013 Mazda CX-5 Grand Touring AWD, the most complete compact crossover-utility vehicle I've driven to date. That includes the CX-5's outstanding Japanese rival, the redesigned Honda CR-V. The CR-V has a slightly larger four-cylinder engine than the CX-5 ? 2.4 liters for the Honda (185 horsepower, 163 foot-pounds of torque), compared with 2 liters for the Mazda (155 horsepower, 150 foot-pounds of torque). But it's the overall quality of Mazda's engineering and vehicle design that's impressive. A larger engine, for example, does not guarantee better driving. What matters is how engine power is produced and transmitted. In the CX-5, those operations constitute a collective work of genius. Mazda's engineers have developed a suite of new vehicle technologies trademarked "Skyactiv." The term refers to engineering vision ? a blue-sky approach to the possibilities of technology in which, in this case, fossil-fuel engines can be made more efficient while simultaneously designed to offer a "fun-to-drive" experience. Manual and automatic transmissions can be made lighter and designed to seamlessly transfer power from engine to drive wheels. A vehicle's body can be engineered and designed to enhance the fuel savings and driving pleasure provided by engine and transmission. With Skyactiv G technology, that mission is accomplished by increasing the compression of small gasoline engines without producing irregular combustion, or "knock." The idea is to burn fuel as quickly and completely as possible, deriving maximum power with minimum fuel consumption and tailpipe pollution. Skyactiv D, not yet available in the U.S. market, achieves the same objective in diesel engines ? but it does it by lowering engine compression instead of increasing it. The difference relates to how gasoline and diesel fuels ignite ? gasoline more quickly, diesel more slowly. It sounds like technological philosophy. It is. It works. Consider the CX-5's 2-liter engine. It's smaller and, by the numbers, less powerful than the Honda CR-V's 2.4-liter model. But the CX-5 offers more consistent zoom-zoom, faltering neither on high-speed highways nor on roads at least 2,000 feet above sea level, where the bigger engine in the Honda CR-V often begins wheezing. The optional six-speed Skyactiv Sport automatic transmission in the CX-5 works well on city and suburban streets and on highways. There is no erratic automatic downshifting in pursuit of higher speeds. On mountain and other super-curvy roads, Skyactiv Sport can be switched to "manual" for better vehicle control. But the CX-5's standard straight six-speed manual gearbox works so smoothly, even in congested urban traffic, that I'd go with that one instead .?.?. and forgo the exotica and extra expense of one gearbox designed to accommodate two different driving styles. I like the clean design of the stately-bordering-on-prim Honda CR-V. It appeals to my inner Rick Santorum. But I absolutely love the swank swagger of the Mazda CX-5's body. It addresses the dominant, motivating Barack and Michelle in me. There is an audacious flow about it front to rear. The three-point grille (left corner, right corner, bottom-connecting corner) opens gently, almost with a smile. The side panels are rhythmically muscular, as if they are involved in dance. The rear end with its upward-tilted bottom, slanted back window and sloping, roof-mounted air spoiler, is downright sassy. The CX-5, however, is about more than fun and beauty. It's easily convertible to a work truck, delivery van. Drop those standard 40/60 split bench seats in the rear and you get a generous 65.4 feet of loading space. Cargo space is 34.1 cubic feet with those seats up. Again, here, Honda beats Mazda on the numbers with a maximum 70.9 cubic feet of cargo space with rear seats lowered and 37.2 cubic feet with those seats raised. But it's overall attitude and execution that matters. The Mazda CX-5 Grand Touring trounces the comparable Honda CR-V EX-L on both.  
The 2012 Mazda 3 March 9, 2012  

ASK the hipster waiting in line for a new iPad. Buyers and critics alike are easily seduced ? sometimes too easily ? by the new. It's no different with cars. Last year, a rare battle of the welterweights broke out. Never before, it seemed, had so many new compact models swaggered into showrooms. The Ford Focus, Honda Civic, Hyundai Elantra, Chevy Cruze and Nissan Versa were all brand-new or completely redesigned. Which one would win the compact crown? Yet while all eyes were focused on the main event, the Mazda 3 was in training. It now comes to market not as a stem-to-stern redesign, like those competitors, but with a transformative new engine and a pair of exceptional new transmissions. Although the Mazda arrived relatively late, it turns out to be the life of the party. Long the sportiest, most rewarding car to drive in its class, the 3 is now the only one that effortlessly tops 40 miles per gallon in real-world driving. Let's repeat that: The Mazda 3 is the best performer in the class, and it has the best mileage. That's a pretty unbeatable combination. Since the 1970s, of course, Mazda has worked that niche of affordable Japanese performance, enjoying hits like the Miata roadster, but never quite breaking into the big time. Fuel economy took a back seat, as with Mazda's prodigiously thirsty, rotary-engine RX sports cars. But with regulators circling and a 35 m.p.g. standard brewing, there's no longer any place to hide. Mazda says its new suite of technologies, collectively called Skyactiv, will raise its fleetwide mileage by 30 percent by 2015 with no need for an expensive hybrid system. The 3 sedan and hatchback bear the first green fruit of this technology, including a 2-liter 4-cylinder engine and equally stellar 6-speed transmissions, both manual and automatic. While the 3 doesn't look much different, its body and cabin have received a nip and tuck. Mazda has made an attempt to fix the goblin grin of the lower grille, softening the shape of the radiator opening and slapping a larger black bar across it. But like a dental retainer, the hardware can do only so much for the Mazda's unsightly mouth. The interior may not be as fresh as some newer entries in the class, but it's still awfully good. Genuine sport seats, with bolsters for both the cushion and the backrest, remind you that the 3 helped to usher in the era of premium small cars. The old 3's dated red instruments are now an easier-to-read white. The information display proved less prone to wash out in sunlight. Combustion-enhancing direct-fuel injection, piston cavities and an especially high 12:1 compression ratio help the Skyactiv-G engine make 155 horsepower and 148 pound-feet of torque on regular unleaded. That power-packed compression ratio soars as high as 14:1 in European models running on premium fuel. That is higher than any gasoline car engine in regular production today, including those in six-figure supercars. With roughly 5 percent more horsepower and 10 percent more torque than before, the engine also gets 21 percent better mileage: as much as 28 m.p.g. in town and 40 on the highway for the sedan with the automatic transmission. The manual transmission is lighter and more compact than the one it replaces, and gets an extra, sixth gear for better mileage. The shifter "throws" ? the distance the handle moves between gears ? are 10 percent shorter, giving it the crispest gear changes in the class. That a Mazda stick shift is terrific would surprise no one who's snicked a Miata or RX-8 through its gears. But since most buyers choose an automatic, the other new transmission is the bigger story: Combining a conventional fluid torque converter, which operates below 5 m.p.h., with a multiplate clutch that mimics the directness of an automated manual, this smart, seamless transmission proves that innovation isn't the province of luxury cars alone.  I should note how the Mazda amplifies the good and the bad of competitors, including the Ford Focus. Yes, in a class of cars that are able and practical but barely sporty ? including the Civic, Cruze, Elantra, Nissan Sentra and Toyota Corolla ? the Focus is a standout for style and performance. Not coincidentally, that Focus shares its fine chassis with none other than the Mazda 3. The second-generation Focus, a huge advance over the original model, was sold in Europe for several years before finally migrating here last year. Yet the Focus is saddled with a supposedly high-tech transmission ? a dual-clutch automated manual ? that feels clunky. In contrast, Mazda's automatic is like a slick political operative: never drawing attention, yet in charge and pulling the right strings. With new fuel savers including the engine, transmission and electro-hydraulic steering, the Mazda is the rare compact whose 40 m.p.g. economy isn't an empty marketing claim. Driving to maximize fuel economy in the automatic sedan, I observed a knockout 44 m.p.g. over two hours at an average speed of 55 m.p.h. That's the highest mileage I've achieved in any purely gas-powered, American-market car, including smaller subcompacts. The 3 kept on sipping during faster New York-to-Boston runs. Averaging a healthy 63 m.p.h. over 3.5 hours, the sedan returned 41 m.p.g. And escaping back to New York at a zippy average of 73 m.p.h., my hatchback managed 36 m.p.g. With a 14.5-gallon tank, the 3 can roll up 540 highway miles with a gallon to spare. A "tall" overdrive sixth gear helps: if you keep the engine under 2,000 r.p.m. on the freeway, you'll get 40 m.p.g. or better. Volkswagen had "fahrvergnügen"; Mazda's word for driving fun is "toitsukan," a feeling of oneness between car and driver. As ever, Mazda's finely wrought steering and suspension impart a sportiness and sophistication that cannot be faked. The 3 dines on curves that will have the Hyundai, Honda or Chevy choking. The engine pulls smoothly to its redline of 6,500 r.p.m., and the transmission is delightfully smooth and snappy in automatic or manual mode. Let's be clear: You need not be a hotfoot to enjoy the 3. To people who haven't driven one, the best way to describe the 3 is that it drives like a junior BMW. Even the gentlest commuter can appreciate a car that feels so controlled, safe and confident. For 2012, the practical hatchback ? previously available only with a thirstier 2.5-liter 4 ? has the Skyactiv-G engine as standard equipment. The 2.5 engine, which makes 168 horsepower, is still available on up-level models, though when paired with an automatic you get a mere 5 speeds. The downsize is a big drop in mileage, to 22/29 m.p.g. For as little as $15,995, budget watchers can have a stripper 3 SV sedan with Mazda's old-tech 148-horsepower 2-liter engine and 5-speed manual or automatic transmissions. But that weaker engine also delivers 7 fewer highway m.p.g. ? just 33. A better choice is the 3i sedan with the latest engine and the 6-speed automatic, which starts at $20,095 ($20,595 for the hatchback). Stuffed Grand Touring models shoot to $25,000 and beyond. A PZEV version (for Partial Zero Emissions Vehicle) is available in California and states that conform to its pollution rules. And the Mazdaspeed 3, with its 263-horsepower turbo 4, will tempt the high-strung set for $24,795. The Mazda isn't perfect. The 3 still lets in more wind and road noise than some rivals, especially the hushed Chevy. The Ford wins the beauty contest, especially as a hatchback. But with Honda largely ceding its technical and performance leadership in small cars, Mazda is among the brands stepping in to fill the void. Like the beloved Hondas of old, the Mazda 3 combines fun with frugality like no direct rival. Mazda's underdog is not a shoo-in for everyone, but give the 3 a chance ? better, a test drive ? and it may top your shopping list.  
Mazda will release a more powerful and fuel efficient engine.
Increasing the compression ratio considerably improves thermal efficiency. The compression ratio of recent gas engines is generally around 10:1 to 12:1.
Theoretically, if the compression ratio is raised from 10:1 to 15:1, the thermal efficiency will improve by roughly 9%. However, one of the reasons preventing the spread of high compression ratio gas engines is the large torque drop due to knocking (Fig.1). Knocking is abnormal combustion in which the air-fuel mixture ignites prematurely due to exposure to high temperature and pressure, creating an unwanted high-frequency noise. When the combustion ratio is increased, the temperature at compression top dead center (TDC) also rises, increasing the probability of knocking. In order to lower the temperature at compression TDC, reducing the amount of hot exhaust gas remaining inside the combustion chamber is effective. For example, with a compression ratio of 10:1, a residual gas temperature of 750 deg. C, and an intake air temperature of 25 deg. C, if 10% of the exhaust gas remains, the temperature inside the cylinder before compression increases by roughly 70 deg. C, and the temperature at compression TDC is calculated to increase by roughly 160 deg. C. Therefore, it can be easily inferred that the amount of residual gas has an major impact on knocking. These calculations are summarized in Fig.2, and as indicated, if the amount of residual gas is halved from 8% to 4%, the temperature at compression TDC is calculated to remain the same even when the compression ratio is increased from 11:1 to 14:1.This reduction of residual gas was focused on for SKYACTIV-G, enabling the realization of a high compression ratio gasoline engine.
THE ALL NEW MAZDA2.....CHECK OUT THE OVERVIEW
Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages.  Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation - the 2011 MAZDA2.  It will launch into the North American market in July 2010. Zoom-Zoom in its most concentrated form, MAZDA2 is the latest in a line of stylish, insightful and fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment. MAZDA2 is a car that only the engineers at Mazda could have created.  It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class. Originally launched in 2007, the MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the subcompact segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the subcompact segment. Total global sales have reached over 400,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand. While developing the new MAZDA2, Mazda took a thorough look at global trends and carefully worked to identify the truly beneficial values that could be infused into a global subcompact car. As a result, the new MAZDA2 adds Mazda's unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda's first mission was to analyze and define the optimal size of a subcompact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire. Exterior Design With the MAZDA2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new MAZDA2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing subcompact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a subcompact car, Mazda created a design that is highly distinctive, but timeless. Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car's body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new MAZDA2's compact body. In other words, the MAZDA2 possesses the essence of Mazda's spirit of compact, sporty dynamic performance - "Zoom-Zoom Concentrated."In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of "coordinated movement". In line with this theme, the design team combined the visual movements created by the car's silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a subcompact car. These expressions exude a powerful energy that makes the new MAZDA2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders. The 2011 MAZDA2 is available in six exterior colors - Brilliant Black Clearcoat, Liquid Silver, True Red, Crystal White Pearl, Aquatic Blue (late availability) and Spirited Green (the featured color). Interior Design The interior design theme for the MAZDA2 is "a space that communicates movement". Whereas most subcompact cabins have monotonous design treatments with flat surfaces, the design team made the MAZDA2's cabin strikingly different through contoured forms that combine reassuring thickness with strong visual movement. Particular effort was devoted to optimizing the position and cross-sectional shape of the A-pillars, which, when combined with an extremely low belt line, enables excellent forward visibility. As a result the MAZDA2 feels surprisingly open and roomy. The instrument panel helps to create a sense of space, style and substance.   Its shape prevents it from looking heavy and making occupants feel constrained. The controls are concentrated in the central area, and those that are frequently used by the driver are as close as possible to the driver. The instrument panel's left- and right-hand portions, where there are no controls, curve forward and away from occupants, creating an impression of airiness that stops the cabin from feeling cramped. At the same time, the instrument panel's middle area has a substantial form that communicates a unique character. The climate-control vents and various controls possess distinctive circular details that contribute to a fresh, emotionally appealing look and feel. It emphasizes the sportiness of the new MAZDA2's cabin and conveys a sense of friendliness. A simple centre-stack shape is complemented by a swath of piano black trim to express a distinctive personality and a sense of quality. Both audio controls and climate controls are laid out for easy legibility. Related control buttons are grouped according to function for intuitive ease of use. Although the cabin has a stimulating, enjoyable look and feel befitting a subcompact car, Mazda's design team chose not to use bright colors for the trim, instead using black and silver for a strong contrast that gives a sharp, sporty impression. Silver was used sparingly, limited to the sides of the steering wheel, the automatic transmission's shift gate, and a few other key places in order to maximize its effect. The seats are structurally slim and are upholstered with textured fabric that has a black keynote color. Safety features All MAZDA2's include a long and impressive list of safety features, including: Anti-lock Braking System (ABS), Dynamic Stability Control (DSC) with Traction Control System (TCS), Electric Power Assist (EPAS) steering system, "Triple H" body construction, side-impact door beams, crushable brake and accelerator pedal assembly, advanced dual front air bags, front seat side air bags, side air curtains, engine immobilizer anti-theft system, second row LATCH child safety seat anchors and a Tire Pressure Monitoring System (TPMS). The MAZDA2 will also be the first Mazda vehicle launched in North America with Mazda's Brake Override system. This system always prioritizes the brake pedal over the accelerator pedal, should both be engaged simultaneously, allowing the vehicle to be brought to a safe stop. Activation of this system will be recorded in the electronic Powertrain Control Module (PCM) and will be readable with the correct equipment. Mazda is planning to roll out this new system to all future Mazda vehicles in North America during the 2011 model year. Two trim levels The 2011 MAZDA2 is available in two trim levels - the entry-level Sport and top-grade Touring. Both trim levels offer the versatility, features and style consumers in the market for a subcompact want, at a price they can afford. The well-equipped MAZDA2 Sport is powered by a 100 horsepower, 1.5-liter four-cylinder engine and is available with either a five-speed manual or four-speed automatic transmission. Standard features include 15-inch steel wheels with full wheel covers, 185/55/R15 all-weather tires, body-colored door handles and power mirrors, air conditioning, power windows and door locks, AM/FM/CD/MP3 stereo with four speakers, audio auxiliary jack, tilt steering wheel, remote keyless entry system, rear window wiper/washer and 60/40 split fold-down rear seats. The MAZDA2 Touring takes everything on the MAZDA2 Sport and pumps it up a notch.  The MAZDA2 Touring is equipped with a five-speed manual transmission or available four-speed automatic transmission. All Touring models feature upgraded cloth seat fabric with red piping, 15-inch alloy wheels, fog lights, rear roof spoiler, chrome exhaust tip, leather-wrapped steering wheel-mounted audio and cruise controls, trip computer and a six-speaker AM/FM/CD/MP3 stereo system.  Available accessories include a rear bumper guard, wheel locks (Touring models only), all-weather floor mats, cargo net, center console with armrest and auto-dimming rearview mirror with compass, Homelink® and orange backlit buttons. Driving dynamics Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics ?or a Zoom-Zoom driving experience that is unique in this segment. The driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness  through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the MAZDA2's superior fuel economy as a subcompact car. Preliminary tests indicate that all MAZDA2s equipped with five-speed manual transmissions are expected to return 28/35 MPG (city/highway), while models equipped with available four-speed automatics are expected to return 28/34 MPG (city/highway). The new MAZDA2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that customers have come to expect from Mazda. In order to create more comfortable day-to-day driving, Mazda took various measures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the MAZDA2's quietness, but also to a more sporty ride and fuel efficiency. In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new MAZDA2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the "gram" strategy employed during the development of the MX-5 sports car. As a result, the MAZDA2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy. In line with the way subcompact cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the MAZDA2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces.
THE MAZDA 3 IS PROJECTED TO HOLD ABOUT 59% OF ITS VALUE AFTER 3 YEARS - BY AUTONEWS.COM
Mazda has quietly risen to the top of the residual-value heap among mainstream brands, edging out Subaru and Honda. Automotive Lease Guide projects that 2010 Mazda cars and trucks will retain an average of 54.1 percent of their sticker price after 36 months, up 10 percentage points from the 2005 projection. Subaru's residual projection is 54.0 percent after 36 months, up 7.8 percentage points over 2005; Honda's is 53.7 percent, up 2.3 points in the same period. Niche brand Mini, which sells only subcompact cars, is projected to have a residual value of 60.8 percent after 36 months, the highest of any brand. Mini's projection is 1.5 percentage points above its 2005 projection. Matt Traylen, chief economist at Automotive Lease Guide, credits the new 2010 Mazda3 and 2010 Mazda6, which was redesigned for 2009, with elevating the company's residual projections.  The Mazda3 small car has an average residual of about 59 percent at the end of 36 months and the Mazda6 mid-sized sedan about 55 percent. Eric Johnston, vice president of sales and field operations at Mazda North American Operations, says the key to strong residual values is creating good-looking, high-quality vehicles and then resisting pressure to oversupply the market. Mazda also shuns customer cash incentives and plans to sell no more than 6 percent of its vehicles to fleets this year. "The used market tends to follow" the new-vehicle market, Johnston says. "A car that's not desirable new won't be desirable used, either. When people want your cars, they are willing to pay more for them."
MAZDA SALES UP 35.2% IN THE MONTH OF MAY
IRVINE, Calif. - Mazda North American Operations (MNAO) today reported a 35.2 percent jump in sales for May 2010 with 22,605 vehicles sold.  Through the first half of the year, MNAO has sold 97,481 vehicles and is outpacing last year's sales at this time by 12.5 percent. MAZDA3 (up 53.8 percent) and CX-7 (up 55.2 percent) both more than doubled in sales when compared to last year with 11,536 and 2,513 units sold, respectively.  CX-9 celebrated its best-ever May with sales of 2,518 units, accounting for a 41.1 percent increase over last year, while MAZDA6 (up 29.9 percent) and MAZDA5 (up 19.0 percent) also posted strong gains.       Rounding out the North American market, Mazda Motor de Mexico (MMdM) posted a 52.0 percent increase in sales versus May 2009 with 1,803 units sold.  This boosts MMdM's year-to-date sales to 9,185, accounting for an increase of 18.0 percent versus the same period last year.  Mazda Canada Inc. (MCI) reported a 1.0 percent increase over last year with 8,051 units sold, which raises its year-to-date total to 33,641 units, good for a 5.0 percent increase. Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers.  Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

DealerRater; Expands Review Monitoring to Increase the Integrity of Dealer Reviews
DealerRater, the world's premier car dealer review web site, today announced the expansion of its review monitoring resources to include a dedicated Content Monitoring Team that reads all reviews submitted to DealerRater.com.    With more than 250,000 dealer reviews currently housed on its site, DealerRater remains committed to providing a central collection point for informative and legitimate dealer reviews.  In addition to maintaining a Fraud Investigation Team, which investigates any reviews deemed fraudulent, this newly established Content Monitoring Team will thoroughly examine all reviews submitted to ensure that every review meets the DealerRater Terms of Use Policy.    All reviews posted by users will "go live" immediately, although DealerRater's Certified Dealers will still enjoy the benefit of a two-week reconciliation period in which to work with any customer who has expressed a negative experience, prior to such reviews going live.   Any reviews that violate DealerRater's Terms of Use Policy will be automatically removed by DealerRater.   "Our primary goal in expanding our review monitoring efforts is to ensure the validity and increase the integrity of every review submitted to our web site," said Chip Grueter, president of DealerRater.   "We hope our registered user base and dealers represented on our site share our enthusiasm and commitment in our efforts for enhanced review integrity."

HUNTINGTON BEACH...Assemblyman Jim Silva (R-Huntington Beach) honored OC Auto Team as the Small Business of the Year for the 67th Assembly District at an annual ceremony hosted by the California Small Business Association.

"I am delighted to present this award to John Patterson, president of OC Auto Team," Silva said. "This business has provided the 67th district with an example of outstanding business practices and commitment to community."

OC Auto Team, owned and operated by Patterson since 2004, has two locations, Tustin Mazda and Huntington Beach Mazda. In addition to receiving numerous awards for their service quality, both dealership sites have set records for high sales and customer satisfaction. Beyond business practices, OC Auto Team has been a major charitable contributor. The company donates $50 from every vehicle sold to charities including the American Cancer Society's Relay for Life and Mariners Elementary School Foundation. Key to its selection as the Small Business of the Year, OC Auto Team supports a solid economic foundation for Orange County by anchoring more than 100 employees in the region.

"At OC Auto Team, we believe that if we take care of the community, then the community will take care of our business," said Patterson. "We appreciate Assemblyman Silva's recognition of our contributions and we are honored to receive the Small Business of the Year award."

The Small Business of the Year event is an annual celebration to recognize small businesses in California that are dedicated to improving the economy and their communities.