The 2014 Mazda3 is on the ground and on our lots!
†Sept. 2, 2013
Visit us at Huntington Beach or Tustin Mazda to test drive this re-vamped Mazda favorite!† The press is amazing on the 2014 Mazda3, and we predict, you, too, will be amazed at the quality, style and affordability of this beloved "new" Mazda3!
First Drive, Autoblog.com-† "The 2014 Mazda3 is a treat to drive and remains the best drivers car in its class".†
Consumer Reports-† "Redesigned 2014 Mazda3 keeps the fun, ratchets up technology."†
Car and Driver-† "The all new 2014 Maza3 is good-the rest of the segment better watch their backs."
MotorTrend-† "2014 Mazda3...Game On!"
KBB (Kelley Blue Book)-† "2014 Mazda3 is bolder, better and even cooler!"
'Promise' Guides OC Auto Team
OC Register Job Search
July 15, 2013
By Bill Quinnan
For O.C. Register Special Sections
Something about John Patterson's leadership style has
generated a lot of attention over the years. As president and owner of OC Auto
Team, Patterson was recognized by the Orange County Register as a top leader
among small companies in 2009. He was a regional semifinalist for the Ernst
& Young Entrepreneur of the Year award in 2011. He has been profiled as a
business leader in OC Metro's "How It's Done" blog, on the "Behind the Brand"
television series and on OCbizblog.com.
Founded in 2004, John Patterson's OC Auto Team includes
Huntington Beach Mazda, Tustin Hyundai and Tustin Mazda. The dealership has
been named to the Orange County Register's Top Workplaces list consistently
since 2008 and has earned a reputation as an award-winning, customer-service focused
In an interview for the "Behind the Brand" series, Patterson
noted that some of his business's success had to do with timing ? borrowing
capital to launch a new car dealership was much easier to do in 2003 and 2004
than it would have been a few years later. Also important was his modest
lifestyle, which has enabled him to put more money back into his business.
"I think that when our employees and our teammates see that
all the capital is going back into the business, then they have a degree of confidence
that we're going to build a business the right way," he said in the interview.
Patterson began his business venture with the Tustin Mazda
dealership, adding Huntington Beach Mazda in 2007 and Tustin Hyundai in 2010.
He believes that allowing each dealership a few years to grow before adding new
locations was also important to the long-term success of his business.
A key component of Patterson's leadership of OC Auto Team is
contained in what he has defined as the "Patterson Team Promise":
"Every day, every customer, every experience, we promise to
- Provide engaged employees
- Be customer advocates
- Support our community
- Build a long-term vision"
"The first (component) is engaged employees," Patterson
explained in a company video. "I don't think we that could provide service for
anyone unless we've got employees that are engaged with each other, and engaged
with our customers, and provide an environment where it appears they are
enjoying to work."
Keeping employees engaged includes infusing an element of
fun into the workplace through such events as its annual Christmas party, known
for its extravagance.
Being customer advocates, according to Patterson, means
making sure that every customer's experience at the dealership is a positive
one, which in turn builds customer loyalty.
"We want to make sure that we're taking care of them today,
tomorrow, next year, five years from now, and so on and so forth," he said.
"That's critical for us, that our customers know that it is a long-term loyalty
proposition that we look at with every guest."
Supporting the community has been a top priority for the
dealership. According to OC Auto Team, a charitable donation is made for every
car sold at its locations. Patterson's long-term goal is to have donated $1
million by the time he and his employees celebrate their 10-year anniversary in
2014, which the company is well on its way to achieving.
"We donate over $100,000 every year to key charities in
Orange County," he noted. These include Children's Hospital of Orange County,
Lighthouse Ministries, the Juvenile Diabetes Research Foundation, Pediatric
Cancer Research Foundation, Hyundai Hope on Wheels and Mission Hospital.
Patterson has noted that the selection of charities has been
influenced by issues that have affected people in his own life, as well as
people in the lives of his employees.
"It's critical for to stay involved in the community,
because, when the market had such a tough time in 2008 and 2009, a lot of car
dealerships went out of business, but our community support has really come
back and helped us weather a very strong time," he said.
Long-term vision is important at every decision-making
level, Patterson explained, whether those decisions are being made by the
company president, the sales team, dealership business administrators or lot
"We don't want to be a dealership that's in business for a
year or 18 months. We want to be a dealership that's in business for a long
Bill Quinnan is a freelance writer who lives in Orange
County. Readers can send e-mail to him at firstname.lastname@example.org.
Bill cannot provide job leads.
Tustin Mazda wins Prestigious Gold Cup Award83 Dealers Given Prestigious Award for the Second Year in a
IRVINE, Calif. (March 8, 2012) - Mazda North
American Operations (MNAO) is proud to announce the winning dealerships
of the 2012 Mazda Gold Cup.† This is the highest honor a dealer
can receive from Mazda for their dedication to new vehicle sales and
A total of 125 dealers were designated Gold Cup
status, with 83 dealers winning this certification for the second year
in a row. Dealers qualify for Gold Cup certification by meeting rigorous
Mazda owner loyalty and new vehicle sales. Only dealerships that demand
emphasis on retaining customers and increase new vehicle sales are
given this prestigious award.
†"We are pleased that our dealer network
shares our conviction for providing our customers with the best sales
and service experience in the industry," explains Jim O'Sullivan,
president and CEO of MNAO. †"Earning Mazda Gold Cup
certification is a significant achievement, and we applaud the efforts
of all of the dealership personnel who helped each dealership earn this
All authorized Mazda dealerships are eligible to
participate in the Gold Cup program, but only a select number of them
are awarded this high honor.† The qualifying period for the
honor is January 4, 2011 through January 3, 2012.
Mazda North American Operations is headquartered in Irvine,
Calif., and oversees the sales, marketing, parts and customer service
support of†Mazda vehicles†in the
United States, Canada and Mexico through nearly 900
dealers.††Operations in Canada are managed
by†Mazda Canada, Inc., located in Ontario; and in Mexico
by†Mazda†Motor de Mexico in